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The 2011 ACM Conference on
Computer Supported Cooperative Work
March 19–23, 2011 · Hangzhou, China

T2: People, Devices and Settings: Introducing Experience Design

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Duration and schedule

Half-day (afternoon), March 19, 2011


This tutorial introduces the discipline and practice of experience design as a research and design agenda to the CSCW community. We will introduce experience design, outline some current debates in the field and introduce some typical techniques for design and evaluation. Attendees will be introduced to approaches for defining and planning projects, techniques that are regularly used by experience designers, and methods for evaluating experiences. We will compare the scope, questions and methods of experience design and traditional human computer interaction, highlighting points of intersection and distinction. It is an introductory level tutorial, aimed at attendees who want a practical and theoretically nuanced perspective on why and how one might design “an experience.”

Instructor biographies

Elizabeth Churchill is a Principal Research Scientist and manager of the Internet Experiences group at Yahoo! Research. She previously worked at PARC, the Palo Alto Research Center, and before that at FXPAL, Fuji Xerox’s research lab where she led the Social Computing Group. She has designed cell phone interfaces, textual and 3d graphical environments, interactive digital posterboards collaborative work applications and embodied interface agents. She has published on theoretical and applied psychology, cognitive science, human computer interaction and computer supported cooperative work. Elizabeth is the Vice President of the ACM’s Special Interest Group on Computer Human Interaction (SigCHI).

Elizabeth Goodman is a PhD candidate at the University of California, Berkeley’s School of Information. Her dissertation traces the production of commercial ubiquitous computing by professional interaction designers. Elizabeth has taught site-specific art practice at the San Francisco Art Institute, and tangible interaction and human-centered design research at the University of California, Berkeley. Before coming to Berkeley, she was a member of Intel’s User Centered Design group. Elizabeth is currently in the midst of revising the second edition of Observing the User Experience, a widely used handbook of experience design research methods.

Marco de Sa is a Research Scientist at Yahoo! Research, working with the Internet Experiences Group. Prior to Yahoo!, Marco was an Assistant Professor at the Dept. of Informatics, at the University of Lisbon. He received his degree (2003), his Masters (2005) and his PhD (2009) in Computer Engineering from that same University, specializing in Interaction Design with a strong focus on mobile, personal and ubiquitous technologies. His work for the last 6 years has explored design techniques and methodologies for mobile interaction, combined with applied case studies on mobile health, mobile education and mobile accessibility.

Learning objectives

Tutorial program

Intended audience

We invite attendees from a range of backgrounds. While our intention was to outline experience design for newcomers, experience design is an area of research and practice that embraces innovation with new technological formats, that places designing for edge cases on an equal par with designing for “normal” use cases and that places emergent designs and methodologies on an equal footing with modification, appropriation and methodological innovation. Therefore, in this field where the approaches, techniques and materials themselves are in evolution, we anticipate even “seasoned” user experience designers will learn something new.

Tutorials Co-chairs

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